September is World Tourism Month and, to mark the occasion, the City of Cape Town has launched three initiatives to highlight local visitor attractions and promote the industry to Capetonians.
"The City's approach is to increase public awareness about the benefits of tourism, which is one of Cape Town's major economic drivers," says Councillor Simon Grindrod, Mayco member for Economic, Social Development and Tourism. "Our approach is to work in partnership with stakeholders in the tourism industry such as Cape Town Routes Unlimited, Cape Town Tourism and FEDHASA," he says.
The main focus is to highlight the vital contribution made by women in the industry - whether in the front line or behind the scenes. With the help of Cape Town Tourism, whose membership base exceeds 2 300 tourism and related businesses, many owned and managed by women, the City wants to commend women in tourism.
Members of Cape Town Tourism have been asked to nominate a 'Woman of Worth' in their organizations. A panel of female judges will select the 27 winners, who will receive five-star treatment and experience firsthand what it is like to be a valued guest in Cape Town on 27 September.
Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism, commented on the significance of this year's global theme, "Tourism does indeed open doors for women, but often the women that work the hardest and longest hours behind the scenes to make visitors' experience of our City so extraordinary, go unnoticed. We would like to use this opportunity to commend the women in tourism in Cape Town, thanking them publicly for their valued contribution in making Cape Town such a wonderful city to visit."
The second initiative is a wire art competition in partnership with the Cape Craft Design Institute, Cape Town Tourism and the V & A Waterfront. Ten wire crafters have been invited to participate in a live demonstration at the Blue Shed in the V & A Waterfront.
"Local and international visitors can interact directly with these artists, who will encourage them to 'buy a piece of Cape Town' for R20. All the proceeds will go towards The Ark street children's project in Faure and other craft projects. The works created during the competition will be auctioned in October and proceeds will go to the crafters," says Grindrod.
In recognition of the city's natural beauty, the third initiative will see 45 educators and 800 learners participate in the City's YES Programme and Metrorail's Edutrain. The Edutrain will stop at Kalk Bay where a tour guide will take the learners on a tour of the main attractions.
"The programme creates awareness of Cape Town's natural beauty, as well as the linkages between tourism and public transport by focusing on the Southern Line Rail Route Initiative. It promotes accessibility to our tourist attractions at an affordable rate," Grindrod says.
Mansoor Mohamed, the City's Executive Director for Economic, Social Development and Tourism said "These initiatives will highlight the synergies between tourism, economic growth and social development in Cape Town. Tourism is a low complexity job generator that contributes toward economic growth. I welcome the initiatives made by my tourism department in showcasing local tourism."
12 SEPTEMBER 2007
CITY OF CAPE TOWN
TEL: 021 400 2201
CLLR SIMON GRINDROD
MAYORAL COMMITTEE MEMBER FOR ECONOMIC AND SOCIAL DEVELOPMENT
TEL: 021 400 1384 CELL: 084 200 6060