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2010 website to track SA's progress towards World Cup

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2010 website to track SA's progress towards World Cup

by BuaNews Online
21 May 2008
BuaNews Online
BuaNews Online

A new 2010 website aimed at those within government, business and the media who want to track the country's progress and achievements in the build-up to the world cup and beyond, has been launched.

The International Marketing Council (IMC) of South Africa, custodian of Brand South Africa, on Wednesday launched, a web-based media service with information on the 2010 FIFA World Cup. was launched at the prestigious International Media Forum South Africa (IMFSA) which opened in Bryanston, Johannesburg on Wednesday.

The IMC is co-hosting this year's two-day IMF conference, which has attracted over 200 decision makers from business, government, the communications profession and media from South Africa and other countries.

The IMF is a community of people from media, business, government, the communication industry and those with opinions on media coverage of South Africa and its impact on the economic and social development of the country. is a web-based media service that offers free access to content on the country and its development and includes a comprehensive image library.

General Manager (GM) for Brand South Africa Tyrone Seale on Wednesday said: " will provide relevant, mind-opening, up-to-date and verifiable information in the build-up to 2010.

"We took this step because we recognise the importance of media - local, African and throughout the world - in shaping perceptions of South Africa and our continent." complements the 2010 FIFA World Cup-dedicated media services offered by the 2010 FIFA World Cup Organising Committee (OC), South African Tourism (SAT) and the Government Communication and Information System (GCIS).

It provides background and current-affairs updates on South Africa's economic performance, socio-economic development and achievements across various sectors.

It also profiles snapshots of significant cultural and social trends as well as phenomena that make South Africa a winning nation.

The new service can be accessed at

Registration is not required, except for full access to the comprehensive image library. - BuaNews

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